Client:
P Garnett Contractors
Services:
Website Design, copywriting, SEO
The project
P Garnett Contractors wanted to strengthen their online presence and generate more customer enquiries. Their digital presence was inconsistent, and they needed a central hub that would showcase their services, build trust, and encourage potential customers to get in touch.
The client previously had a website, but it had not delivered a worthwhile return on investment. It wasn’t optimised for mobile devices, lacked search engine visibility, and hadn’t been designed with the user experience in mind.
As a result, the website failed to generate enquiries or bring in new business. This left the client understandably frustrated and hesitant about investing in another website.
2.35%
Average conversion rate for a website
16.65%
P Garnett Contractors’ conversion rate
Our solution
We designed and built a website that clearly communicated their expertise, engaged visitors, made it easy for prospective customers to contact the company.
The results were immediate. P Garnett Contractors received their first enquiry within 24 hours of launching the new website. By the end of the first year, the site had generated enquiries worth tens of thousands of pounds in potential business that they may otherwise have missed.
The result
Between July 2020 and July 2021, P Garnett Contractors’ website achieved an impressive 16.65% conversion rate. In other words, almost one in every six visitors got in touch with the company.
The website comfortably outperformed average conversion rates, highlighting the value of a website built around user experience, clear messaging, and conversion-focused design.
Our client relationship has continued long after the initial launch. Over the years, we’ve adapted the website using data and insights gathered from real user behaviour to refine the experience and improve performance. This has helped deliver continued growth in conversions.